Customer Satisfaction towards Local Retail Stores
DOI:
https://doi.org/10.64137/31079423/IJEBMR-V2I3P110Keywords:
Satisfaction, Local Stores, Consumer Behavior, Retail Service Quality, Customer Loyalty, Shopping ExperienceAbstract
Customer satisfaction plays an important role in the success and growth of local retail stores. Today local businesses have realized the importance to keep customers and handle competition by understanding their needs and expectations. This study investigates customer satisfaction with local stores and provides information on what components affect how customers experience shopping. The research covers the main elements like product quality, price and pricing perceptions on products availability of a given customer service store environment convenience in terms with overall satisfaction. The study used data that were primarily collected through a structured questionnaire which had been circulated among customers frequently shopping in local stores. Body: Quantitative Methods were applied to study the perception of customer and satisfaction rate. The results show that customers prefer local stores due to the accessibility, personalized attention and quicker services offered by them along with a stronger customer–seller relationship. These elements create a combination of trust and convenience, which leads to repeat purchases. Local shops, on the other hand, struggle against huge chain stores and e-commerce marketplaces that will typically offer a broader product range and more appealing discounts. This study reveals that the quality of product, price competitiveness, availability of goods and great customer service enjoy a considerable role in enhancing customer satisfaction. Targeting these arenas will allow local store owners to improve overall sales and foster customer loyalty. The results of this research offer useful input to local retailers that wish to improve customer satisfaction, and thus secure the long-term growth in a highly competitive retail environment.
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