Market Concentration and Spatial Distribution of Coffee Product Consumers in Pamekasan Regency, Indonesia
DOI:
https://doi.org/10.64137/31079423/IJEBMR-V2I3P102Keywords:
Coffee Market, Market Concentration, Consumer Distribution, Geographic Information System, Regional DevelopmentAbstract
This study examines market concentration and the spatial distribution of coffee consumers in Kabupaten Pamekasan, Indonesia. The research addresses the limited empirical evidence regarding the structure of local coffee markets and the geographic patterns of consumer demand at the regional level. A quantitative approach is employed using primary data collected from 390 coffee consumers across thirteen sub-districts during January–April 2026. In this study, market concentration is evaluated via indicators of market share, four-firm concentration ratio, and Herfindahl–Hirschman Index; while Geographic Information System techniques identify consumer distribution patterns, density level, and consumption hotspots. The results indicated that coffee consumption is primarily conducted at the hands of consumers in productive ages and frequent drinkers, suggesting that it has become a habit of modern lifestyle and the act of purchase. It is a loose oligopoly structure and very competitive; no single coffee brand dominates the preferences of consumers. Coffee consumption behaviour across the regency is further investigated using spatial analysis, which displays an uneven distribution amongst Pamekasan, Tlanakan, Pademawu, and Proppo sub-districts. These areas encompass the major areas of consumption and, therefore, are the most valuable coffee market regions that would be well-suited for business growth. Northern sub-districts have lower consumer densification and silo development. The added value of the paper lies in combining the dataset of market concentration with a spatial consumer mapping approach to produce an empirical model describing local coffee markets. The results offer practical insights for coffee producers, small and medium enterprises, and policymakers in designing targeted marketing strategies, improving distribution efficiency, and supporting sustainable regional coffee industry development.
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