Effects of Cashless Policy and Transportation on Market Mix: A Case Study of Meat Sellers in Ogbomoso, Oyo State, Nigeria
DOI:
https://doi.org/10.64137/31079423/IJEBMR-V2I1P104Keywords:
Cashless Policy, Transportation, Market Mix, Economic Effect, Social EffectAbstract
The impact of the cashless policy on the performance of SMEs in Nigeria has been a subject of concern among scholars and policymakers. The study therefore examined the effect of cashless policy and transport fares on the marketing mix of meat sellers in Ogbomoso, Oyo State. A random sampling technique was adopted to select 119 from the active meat sellers for the study using a structured questionnaire to obtain primary data. Multiple regressions were used to determine the extent of the contribution of each independent variable to the subject. Stress is the most emotional effect of the cashless policy at 37.5%, followed by depression, anger, and anxiety. Raised on the result of the physical effect of cashless policy, headache has the highest percentage of 34.2%, body pain (30.8%), sleeplessness (18.3%), and fatigue (12.5%). The major social effect of the cashless policy and transportation was harassment (39.2%). The result of the economic effect of the cashless policy and transportation shows (30.8%) of financial loss among others.
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