A Study on the Impact of Insurance Awareness on Buying Behaviour among the General Public in Arunthavapulam, Nagapattinam District
DOI:
https://doi.org/10.64137/31080030/IJFEMS-V2I2P113Keywords:
Insurance Awareness, Buying Behavior, Digital Platforms, Government Insurance, Premium Cost, Brand ReputationAbstract
Insurance plays a vital role in financial planning and risk management, yet its penetration remains low in many developing economies, including India. This study examines the relationship between insurance awareness and buying behavior among the general public, with a focus on understanding how knowledge, perception, and access to information influence insurance purchase decisions. The study explores key dimensions of insurance awareness, such as policy types, premium structures, claim processes, and regulatory frameworks, and investigates how different levels of awareness influence consumer intent, product selection, and purchase frequency.
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