A Study on Sports Person’s Buying Behaviour Towards Sportswear and Accessories in Nagapattinam Region
DOI:
https://doi.org/10.64137/31080030/IJFEMS-V2I2P110Keywords:
Sportswear, Buying Behaviour, Brand Loyalty, Endorsements, Online Reviews, Consumer PreferencesAbstract
This study examines the buying behaviour of sports persons towards sportswear and accessories. The objective is to identify the factors influencing purchase decisions, including brand awareness, product quality, price, comfort, and advertisements. Primary data were collected through a structured questionnaire from sports persons. Statistical tools such as Percentage Analysis, Chi-Square Test, Correlation Analysis, Regression Analysis, and One-Way ANOVA were used for data analysis. The findings reveal that product quality, comfort, and brand image significantly influence purchasing decisions. The study concludes that sports persons prefer sportswear and accessories that provide better performance, durability, and comfort. The findings offer useful insights for sportswear manufacturers and marketers.
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