Reshaping Social Culture in the Digital Age: A Statistical-Analytical Study of the Role of Social Media Between Positive Impacts and Value-Based Challenges

Authors

  • AHMED SHAKER ALALAQ University of Kufa, Iraq. Author

DOI:

https://doi.org/10.64137/31079385/IJMHSS-V1I2P102

Keywords:

Social networks, Statistical analysis, Traditions, Digital age, Value-Based influences

Abstract

This study examines how social media reshapes social and cultural reality in the digital age. Results show that digital platforms enhance cross-border communication, broaden knowledge networks, and create wider spaces for self-expression and public participation, reinforcing values of openness and community engagement. However, statistics reveal rising value-based challenges, including privacy risks, misinformation, and the erosion of certain traditional norms within a rapidly shifting digital environment. The study concludes that social culture is undergoing a dual transformation: expanding individual horizons and enabling new forms of interaction, while also generating value challenges that require regulatory, cultural, and educational measures to maintain balance and preserve core societal authenticity

References

[1] T.E. Britannica, of Encyclopaedia, Social media, Encyclopedia Britannica, November 1 2024. [Online]: Available: https://www.britannica.com/topic/social-media

[2] Maxim Cetulean, Laurentiu-Mihai Tănase, and Norina Popovici, “The Social Impact of Digital Transformation at the European Level,” Ovidius University Annals: Economic Sciences Series, 2024.

[Online]: Available: https://doaj.org/article/034cd6caf7e34b5e8e889ef6788367c5

[3] C. Chou, Amazing social media statistics: What you need to know, Leeline Sourcing, 2025.

[4] “Communication and Influence of Traditional Culture Based on Social Network Analysis,” Deleted Journal, vol. 20, pp, 450–461, 2024. [Online]: Available: https://journal.esrgroups.org/jes/article/view/2670

[5] Crowd Analyzer, Annual report 2025: The state of social media, 2025. [Online]: Available: https://crowdanalyzer.com/annual-report-25-ar/

[6] M. Edwards, “The significance of customs in society: Shaping behavior, order, and cultural identity,” Easy Sociology, 2024. [Online]: Available: https://easysociology.com/sociology-of-culture/the-significance-of-customs-in-society-shaping-behavior-order-and-cultural-identity/

[7] Emily Erikson, and Nicholas Occhiuto, “Social Networks and Macrosocial Change, Review of Sociology, vol. 43, pp. 229–248, 2017. https://doi.org/10.1146/annurev-soc-060116-053633

[8] Frank Furedi, “How the Internet and Social Media are Changing Culture,” Aspen Institute Central Europe, 2017. [Online]: Available: https://www.aspeninstitutece.org/article/2017/internet-social-media-changing-culture/

[9] Oleg Gavrylyuk, “Social Networks as a Factor of the Formation of Cultural Values and Norms,” no. 3, 2023. https://doi.org/10.32461/2226-3209.3.2023.289783

[10] S. A. Grishaeva, “Specifics of social stratification in digital society,” Management of the Personnel and Intellectual Resources in Russia, vol. 2, pp. 10–14, 2020. https://doi.org/10.12737/2305-7807-2020-10-14

[11] Intan Alisa Nasution et al., “Aksiologi Dalam era Society 5.0: Menyikapi Perubahan Nilai dalam Masyarakat Digital,” Mutiara: Jurnal Penelitian dan Karya Ilmiah, vol. 2, no. 6, pp. 165–178, 2024. https://doi.org/10.59059/mutiara.v2i6.1882

[12] Will Kenton, What is social networking? Investopedia, 2024. [Online]: Available: https://www.investopedia.com/terms/s/social-networking.asp

[13] Marco Marsili, and Joanna Wróblewska-Jachna, “Digital Revolution and Artificial Intelligence as Challenges for Today / Rewolucja cyfrowa i sztuczna inteligencja jako wyzwania współczesności. Media i Społeczeństwo, vol. 20, no. 1, pp. 19–30, 2024. https://doi.org/10.5604/01.3001.0054.6506

[14] Amelia Rizal Matondang, and Tia Husnul Zarriyati, “Basic Socio-Cultural Science: Social and Cultural Change Due to Social Media,” International Journal of Students Education, vol. 1, no. 1, pp. 44–53. 2023. [Online]: Available: https://journal.berpusi.co.id/index.php/IJoSE/article/view/352

[15] Pangesti Maydiyan et al., “The Influence of Social Media on the Cultural Identity of the Millennial Generation: Indonesian Case Study,” Pubmedia Social Sciences and Humanities, vol. 2, no. 1, pp. 7, 2024. https://doi.org/10.47134/pssh.v2i1.241

[16] MJ Writes, “The evolution of social media,” Medium, 2024. [Online]: Available: https://medium.com/@mujtabamehboob4/the-evolution-of-social-media-d7e6af5f7b7b

[17] O. Oho, The impact of social media on culture and values, Vocal Media, 2013.

[18] Francis OnyangoBy, “Social media statistics - users and revenue,” Tridens Technology, 2025, February 10. [Online]: Available: https://tridenstechnology.com/ar/%D8%A5%D8%AD%D8%B5%D8%A7%D8%A6%D9%8A%D8%A7%D8%AA-%D9%88%D8%B3%D8%A7%D8%A6%D9%84-%D8%A7%D9%84%D8%AA%D9%88%D8%A7%D8%B5%D9%84-%D8%A7%D9%84%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%D9%8A/

[19] Quickonomics, Social custom, 2024. [Online]: Available: https://quickonomics.com/terms/social-custom/

[20] Mostafa Radwan, “Effect of Social Media Usage on the Cultural Identity of Rural People: A Case Study of Bamha Village, Egypt,” Humanities and Social Sciences Communications, vol. 9, 2022. https://doi.org/10.1057/s41599-022-01268-4

[21] Michael Ray, Social network, Encyclopedia Britannica, 2024, October 1.

[Online]: Available: https://www.britannica.com/technology/social-network

[22] Dave Roos, “How online social networks work,” HowStuffWorks.

[Online]: Available: https://computer.howstuffworks.com/internet/social-networking/information/how-online-social-networks-work.htm

[23] “Social network analysis in organizations,” Oxford Research Encyclopedia of Business and Management, 2022. https://doi.org/10.1093/acrefore/9780190224851.013.228

[24] Testbook, Social media and its impact on society – Positive & negative impact, 2024. [Online]: Available: https://testbook.com/ias-preparation/social-media-and-its-impact-on-society

[25] Vyas Lina Sonne, Social networks and social innovation, 2023. [Online]: Available: https://doi.org/10.4337/9781800373358.ch36

[26] Katie Terrell Hanna, Gavin Wright, and Kinza Yasar, Social networking, TechTarget, 2025. [Online]: Available: https://www.techtarget.com/whatis/definition/social-networking

[27] Hsu Tthiri Zaw, “The Impact of Social Media on Cultural Adaptation Process: Study on Chinese Government Scholarship Students,” 2018. https://doi.org/10.4236/ajc.2018.63007

[28] Bruno Zeller, and Mirella Atherton, Preliminary material (pp. i-xii), 2024. https://doi.org/10.1163/9789004702691_001

Downloads

Published

2025-12-13

Issue

Section

Articles

How to Cite

Reshaping Social Culture in the Digital Age: A Statistical-Analytical Study of the Role of Social Media Between Positive Impacts and Value-Based Challenges. (2025). International Journal of Multidisciplinary in Humanities and Social Sciences, 1(2), 9-18. https://doi.org/10.64137/31079385/IJMHSS-V1I2P102