Can Personal Branding Be More Influential Than Traditional Brand Marketing for Gen Z Consumers?. International Journal of Finance, Economics, and Management Studies, [S. l.], v. 2, n. 4, p. 57–72, 2026. DOI: 10.64137/31080030/IJFEMS-V2I4P106. Disponível em: https://internationaljournalssrp.org/index.php/ijfems/article/view/584. Acesso em: 12 nov. 2026.