Driving Consumer Action through Fear: A Regional Analysis of Television Commercials. International Journal of Finance, Economics, and Management Studies, [S. l.], v. 2, n. 2, p. 96–100, 2026. DOI: 10.64137/31080030/IJFEMS-V2I2P112. Disponível em: https://internationaljournalssrp.org/index.php/ijfems/article/view/347. Acesso em: 20 jun. 2026.