A Study on the Impact of Online Ratings and Reviews on Consumer Buying Decisions in Karaikal Region. International Journal of Finance, Economics, and Management Studies, [S. l.], v. 2, n. 2, p. 78–83, 2026. DOI: 10.64137/31080030/IJFEMS-V2I2P109. Disponível em: https://internationaljournalssrp.org/index.php/ijfems/article/view/344. Acesso em: 20 jun. 2026.