Purchasing Behavior of Generation Z Consumers: An Empirical Study in Nagapattinam District. International Journal of Finance, Economics, and Management Studies, [S. l.], v. 2, n. 2, p. 34–41, 2026. DOI: 10.64137/31080030/IJFEMS-V2I2P103. Disponível em: https://internationaljournalssrp.org/index.php/ijfems/article/view/292. Acesso em: 15 may. 2026.