MR, ARULPRAKASH, and SARUMATHI N. “A Study on How Online Reviews and Ratings Influence Buying Decisions in Mayiladuthurai”. International Journal of Economics and Business Management Research, vol. 2, no. 2, May 2026, pp. 78-87, https://doi.org/10.64137/31079423/IJEBMR-V2I2P109.