MV, PRAVEEN; PS, SHIDHINA; T, VINEETHAN; KM, REMYA; CM, PRINEESH. The Generational Dynamics of E-WoM: Comparing Influence, Trust, Loyalty and Elasticity among Gen- Y and Gen-Z Consumers in Kerala. International Journal of Economics and Business Management Research, [S. l.], v. 2, n. 3, p. 139–146, 2026. DOI: 10.64137/31079423/IJEBMR-V2I3P116. Disponível em: https://internationaljournalssrp.org/index.php/ijebmr/article/view/487. Acesso em: 9 sep. 2026.