BEGUM, MUSKAN; G. GUPTA, ALKA. Impact of Online Reviews on Purchase Decisions: A Study of Consumer Behaviour in the Digital Marketplace. International Journal of Economics and Business Management Research, [S. l.], v. 2, n. 3, p. 79–87, 2026. DOI: 10.64137/31079423/IJEBMR-V2I3P109. Disponível em: https://internationaljournalssrp.org/index.php/ijebmr/article/view/437. Acesso em: 26 jul. 2026.