Social Media Marketing in the Retail Sector: A study of Consumer Engagement. International Journal of Economics and Business Management Research, [S. l.], v. 2, n. 2, p. 19–29, 2026. DOI: 10.64137/31079423/IJEBMR-V2I2P103. Disponível em: https://internationaljournalssrp.org/index.php/ijebmr/article/view/270. Acesso em: 27 apr. 2026.